Following the recent news of Freemarket securing a growth capital investment from Baird Capital’s Global Private Equity Fund, Michael Holgate sat down with PE Hub Europe to share exclusive insights on the investment and commented on prevailing technology trends within the industry.
Holgate commented: “The B2B payment segment has lagged behind B2C from a technology adoption perspective, but as digitalization increasingly permeates the business landscape, B2B tech adoption with payments is increasing.”
