Value

Our clients operate in competitive and high-growth sectors. Our technology optimises existing market products and services, which allows our customers to focus on go-to-market strategies, business development and client relationships to maximise revenue.

Collaboration

We’re all about relationships. We take a partnership approach with all of our stakeholders. These include customers, global banks and service providers. Our goal is to provide the best service and solution possible for the benefit of all parties.

Access

Businesses of all sizes should have access to the best services on the market, that were until now only available to institutional players. Our platform provides access to multiple bank partners, service providers and compliance capabilities.

Management team

Our London-based management team has led, managed, and built technology, processes and businesses across the financial services industry.

Alex Hunn - Chief Executive Officer

Alex is the founder of Freemarket. He has over 20 years of capital markets experience, specialising in multi-currency sales and structuring portfolio management for institutional clients. During his career, Alex has held leadership roles with leading global banks such as Credit Suisse First Boston and Deutsche Bank AG in both London and Asia.

Alex leads a team whose goal is to provide greater access to transactional banking, by bringing together best-in-class product, technology, and infrastructure from across the financial services landscape.

Alex Hunn
Roger Hand - Chief Financial Officer

Roger is a commercially focused senior finance professional with over 15 years experience across the financial services and mobile telecommunications sectors.

Prior to joining Freemarket, Roger was CFO and a founding team member at Ukash, a multi-awarding winning electronic money issuer, which grew from launch in the UK in 2005 to operating in 57 countries.

Roger brings immense knowledge and insight to Freemarket. He leads a team of banking and payments experts focused on delivering the best possible infrastructure for customers.

Roger Hand
Sarah von Landsberg-Sadie - Chief People Officer

Sarah is a seasoned senior people leader with expertise in developing rapidly scaling organisations for high performance, leveraging broad organisation development and human resources experience. She focuses on optimising talent and human performance to enable commercial transformation.

Prior to joining Freemarket, Sarah was Chief People Officer at BCB Group, where she scaled the organisation through start-up and scale-up. She previously held various senior roles at Accenture, working primarily in regulated industries including financial services and life sciences, advising leadership teams and boards on future-proofing organisations, building leadership capabilities and implementing organisational change.

Before her career pivot into the people and HR arena, Sarah's early career included consumer brand marketing and retail sales at Nestle, Boston Beer Company and Kerry Foods.

Sarah
Karl Turnbull - Chief Revenue Officer

With over 25 years in the market, Karl is a specialist in payments, trade, CLS, liquidity and cash management. He has worked for many global institutions across the industry including ABN AMRO, Bank of America Merrill Lynch, Barclays, RBS/NatWest & SWIFT. He is an expert in structuring and leading sales teams with broad regional coverage responsibility.

Significantly, he was part of the core team helping to build Starling Banking Services, a division of a new challenger Bank in the UK. He was responsible for leading their end to end corporate and institutional client segment, sales and relationship management, compliance, and financial crime activities. He successfully built and evolved this segment, across both payments and banking-as-a-service/embedded finance.

More recently Karl was the Chief Commercial Officer for Adhara, driving the adoption of tokenized digital assets in the FX, Payment, and Capital Markets space for Tier 1 global Banks.

Karl Turnbull headshot b&w
Geoff Close - Chief Risk Officer

Geoff joined Freemarket in January 2020, and has spent nearly two decades across global financial services industries, leading both international banking & payments solutions businesses.

Geoff brings extensive commercial and operational experience to Freemarket having previously held senior roles for companies such as; EY, GE Capital, FIS and latterly Pay UK. At Freemarket, Geoff is responsible for the leadership, management and development of Freemarket’s Risk and Compliance capabilities and talent.

Preceding his career in financial services, Geoff spent 9 years as a Major in the British Army.

Geoff Close
Greg Sherwin - Chief Technology Officer

Greg joined Freemarket in March 2023 and leads the Technology teams, covering all aspects of the Platform for customers and partners alike. His primary focus is on enhancing scalability, a fundamental component to the company's future growth plans. With over 25 years of technology experience across all disciplines and many different sectors, Greg has spent 9 years of this time in financial services technology with leadership roles at Lloyds and Barclays delivering and transforming customer and colleagues experiences across 4 channels through Digitalisation, Automation and Simplification. 

Greg played an instrumental role at British Gas from 2005 to 2012 laying down a Digital platform across multiple channels to drive business benefit and customer engagement.

Prior to joining Freemarket, he was with a Full Fibre Network provider delivering strategic technology and ways of working in order to go from Start-up to Scale Up.

Outside of work Greg is a keen golfer and cyclist as well as many other sports.

Greg Sherwin Freemarket CTO