About us

We started our company with the goal of providing UK SME’s better access to cross-border payment capability. We are now a global company providing access to banking services from some of the world’s largest institutions to regulated entities and corporates.


Our clients operate in competitive and high-growth sectors. Our technology optimises existing market products and services, which allows our customers to focus on go-to-market strategies, business development and client relationships to maximise revenue.


We’re all about relationships. We take a partnership approach with all of our stakeholders. These include customers, global banks and service providers. Our goal is to provide the best service and solution possible for the benefit of all parties.


Businesses of all sizes should have access to the best services on the market, that were until now only available to institutional players. Our platform provides access to multiple bank partners, service providers and compliance capabilities.

Management team

Our London-based management team has led, managed, and built technology, processes and businesses across the financial services industry.

Alex Hunn – Chief Executive Officer

Alex is the founder of Freemarket. He has over 20 years of capital markets experience, specialising in multi-currency sales and structuring portfolio management for institutional clients. During his career, Alex has held leadership roles with leading global banks such as Credit Suisse First Boston and Deutsche Bank AG in both London and Asia.

Alex leads a team whose goal is to provide greater access to transactional banking, by bringing together best-in-class product, technology, and infrastructure from across the financial services landscape.

Geoff Close – Chief Risk Officer

Geoff joined Freemarket in January 2020, and has spent nearly two decades across global financial services industries, leading both international banking & payments solutions businesses.

Geoff brings extensive commercial and operational experience to Freemarket having previously held senior roles for companies such as; EY, GE Capital, FIS and latterly Pay UK. At Freemarket, Geoff is responsible for the leadership, management and development of Freemarket’s Risk and Compliance capabilities and talent.

Preceding his career in financial services, Geoff spent 9 years as a Major in the British Army.

Mark Bell – Chief Growth Officer

A seasoned fintech, cross-border payments and FX professional with over two decades of selling payment solutions at; Thomas Cook, CFX/Travelex, GBG plc, Envoy Services and WorldPay. Mark is a proven leader of high performance sales teams and has been able to attain significant knowledge in card acquiring, payment processing, supply chain, risk management and corporate FX, which is passed onto our clients.

At Freemarket, Mark is responsible for all commercial activities to ensure delivery of a market-leading service which allows our clients to optimise both payment and FX requirements.

Paul Gorman – Chief Product Officer

Prior to joining Freemarket in June 2020, Paul was Head of FX, International Payments and International Cash Management at Santander Corporate & Commercial Bank, a position he held for 6 years. In this role, he built, developed and managed the operational banking products utilised by corporate treasurers, and has a very strong understanding of Transaction Banking and Treasury Solutions.

Before joining Santander, Paul ran a number of teams at Barclays Capital and Barclays Investment Bank, where he developed a wide range of new solutions for corporate clients.

Preceding his banking career, Paul served in the Royal Navy working for 6 years as an Air Engineering Officer.

Robert Conway – Chief Technology Officer

In his previous role, Robert led an award-winning technology team at a payments fintech which was acquired by Visa. Prior to that Robert led mission critical enterprise digital transformations at Barclays, Citi and HSBC in both investment and corporate banking arms.

Robert is using his experience as a leader to build & develop Freemarket’s platform and enhance its capabilities for our clients. Robert is passionate about building leadership skills within the tech space, and is able to influence growth within multiple environments from start-up to larger entities.

Outside of Freemarket, he is an active mentor and qualified coach.

Roger Hand – Chief Financial Officer

Roger is a commercially focused senior finance professional with over 15 years experience across the financial services and mobile telecommunications sectors.

Prior to joining Freemarket, Roger was CFO and a founding team member at Ukash, a multi-awarding winning electronic money issuer, which grew from launch in the UK in 2005 to operating in 57 countries.

Roger brings immense knowledge and insight to Freemarket. He leads a team of banking and payments experts focused on delivering the best possible infrastructure for customers.